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Dior Addict Lacquer Stick –
Lacquer dinner colours
I love this lipstick advertisement, which shooting technique and the storyboard is really different with others normal lipstick ads. It joined the exciting storyline with the combination of lipstick and the restaurant, turned it into an image of "lipstick restaurant." it mainly used this lipstick series colour to express the different feelings, use lipstick's colour into the menu, into the drinks. I very much appreciate this ad, I suppose that a lipstick advertising can even think of so much, it is not really easy. The approach is very talented. And I also found that in this ad each scene are all really match with the background music, and the beats were very similar to the scene. It was a perfect feeling for the audience.
CHANEL’s GABRIELLE bag -
animated film with Cara Delevingne
This is a CHANEL's advertisement about the new collection of GABRIELLE bags, and this method is CHANEL's first time to present in animation for their advertising. I really love this style, It is very vivid and exciting, using watercolor hand painted one by one, then with a post-production clip together like a small animation film, after watching this animation, I would also like to try this kind of technique, but this sort of way it has to takes a long time to produce. CHANEL this animation ads also need do about a month.
Chanel Makeup Peter Philips Animated VIDEO
I really love this ad from Chanel, it's really brilliant! They use with the animation effect, they set for every cosmetic product is regarded as a character, this kind of skills is very vivid and attractive can rapidly, easily catch the audience's attention. This ad is also one of my sources of inspiration, due to after I watching this, I suddenly had a ideas, I want my campaign's video, can let my cosmetics products like a small animation, like a real person, can jump into the screen and began to move one by one, they also can be speaking, I will create some slogan.
Shade Parade - CHANEL Makeup
This is the Chanel 2011 ad about nail polish, this ad is fascinating that used the hand to be the protagonist, first time when I see this ad, I still do not know what Chanel wants to present or promote something, but after seeing 0.5 seconds, slowly understand that is a nail polish advertising, I think this is a very brilliant idea, it used this interesting way to use hand to, show the main selling products, Is very consistent. I suppose this
ads had achieved good results because the film is extraordinary, this has already let the audience have been the fond impression of this ad, and then will start curiosity to pay attention to their products, is a successful advertising.