My source of inspiration comes from one day I saw the post on Chanel's official Instagram, launched a new ROUGE ALLURE INK Matte Liquid Lipstick online advertising, I think it is very interesting in the ads, each one lipstick all have French words above on the products, it's about attractive, shocking, creative, love, life, experienced, lost, and so on. I do not know why that moment I saw these, my first reaction is negative, from another point of view to see, I feel that "women" is been "Be label".Reflexively, I suppose that although the product is written "attractive " on the surface, in fact, the opposite and implies to as telling the audience that you are unattractive, you look off-color, you should have one to be sufficiently attractive.
It seems that the brand conveys the message telling women you must makeup, you are attractive if you were using this, it was amazing when your makeup, you can be fall in love when you rub your lipstick on your lips, and so on.
I think everyone seems to have defined and instilled that, women should be makeup, due to this will give them positive power, confidence, and this also will let them as equal as normal people. Why women can not retain their original appearance like men does? Male does not need makeup, and they also live well. Because of this print ads, I was inspired to think about my feminist issues.
My main inspiration
about my Initial idea
My initial ideas are thought about, and I want to use makeup products to present the feminism social issues, the area is about sexism and stereotype. I will plan to buy some empty cosmetics bottles, and then I put some negative words on the bottle, I'm thinking about maybe use an oily pen to write up, copy sown the font and paste it, or cut with a furry fabric material and stick on the bottle. And on the part of the sentence, what I will write on the bottle. For example, if is the makeup foundation, I would say about "you have bad complexion.", if is a lipstick, "you are not charming enough." If it is an eyeshadow, "you are losing your perfection." and so on. I want to reflect the inner meaning of negative things to stand out to conveys to my audience.
I want to use the form of a video to present the concept of my whole campaign. I suppose video can be the easily understood way to show a movement to the audience. about the film, I may take a short film within a minute.
About my filming techniques, and the whole concept of the atmosphere in the film. first I started research on Instagram, to find some pictures of the conceptual for my mind mapping, these are what I found, I found some content creators account on Instagram, all are my favorite style, which is my source of inspiration for my entire short film atmosphere.
I also researched for a series of related materials resource photos, for how to embellish makes my products mockup. These images inspire me; I think I can use art-related materials, such as sequins, colored paper, it can decorate my products. And I think my campaign may be more suitable for this kind of image to present. For instance, like sequins, I can use the sequins to display the product of the opposite meaning, although the appearance of beautiful, shiny, inside the heart, may not be like the appearance of the bright or happiness, for the colored paper, I'm thinking about that can cut into like geometric shapes, but which can also imply a pigment or chemical part.
About
my material selection
about why choose Barbie?
about concepts influence
Why do I want to use the Barbie doll to present the protagonist of my whole small film? My inspiration is regarding to pure, innocent and lovely. I think the Barbie match these points. It is also a symbol of the girl spirit and confident representatives. due to my target audience is concentrated in the young people groups, aged around between 13 to 24; I think these aged groups remain young adults can stay youthful, lively and beautiful, like a Babe doll. In fact, from the beginning, my initial idea at the beginning was to make a box of Barbie dolls, then use interaction gameplay with the audience. Then will write some slogans about feminism on the boxes of Barbie dolls.Then put some decorations in the box inside the Barbie doll, and if you press the button the decorations can be talked. As Barbie dolls are static, so in fact also implies that women can not speak in autonomy. I suppose I use Barbie doll to present my character is more match my whole campaign images feeling.
about
Barbie's fashion design inspiration
About research fashion show
After research these fashion clothing, although I have no concept of fashion design, but in my research, I found the "colour" with the material fabric, there are lines are very important to them. so for my Barbie fashion design, I want to use a bold colours, as well as exaggerated way.
About
my other ideas
My inspiration comes from this, these are the sweet fruit patterns that when I just randomly looked for at Pinterest for cute illustration. but I suddenly had an idea. I think that the fruit is not sexually divided, maybe I can get from this point to develop into a campaign.
about campaign
mood board
ideas
development
my short film
storyboarding
