where?
Where? And How to show and present my campaign, this is an entirely significant issue for this term project; I considered this point for a long time. Initially, my idea was that I could interact with people by means of some activites, but afterwards, I think because my age group is 13 to 24 years old, and I set their personality and activity habits are not like social activities, and not good at going out because they lack self-confidence, they do not want to be recieve some sexist and stereotyped impressions, and most of them like to use the smart phone every day to browse something, so finally I decided that I want to present this campaign on the internet or social media, and I believe the social networking, site, this kind of thing can easily with my audience communicate, so I focused research on the social networks that some of the popular and famous.
Regarding my age group is focus on13 to 24, this age group belongs to the student stage. I setting my audience in this area has not yet been a basic or in-depth understanding. I set my audience's personality is that they are lack of confidence, it is easy to be influenced by other people's views then change, care about the appearance, for fear of criticism, and most importantly, often receive some gender discrimination or stereotypes of the problems. About their values apparently, some are positive, some are quite negative but occasionally retreat because of stereotypical gender discrimination. About Their living habits, usually, all the time playing their smartphones, phones inseparable, every second have to look and check their social media, due to these will let have a sense of security. About their lifestyles, usually, they likely to go online shopping, take a look at some novel information online, because they rarely go out outside activities.
about
Social media analysis
Facebook is an important social media, is about to text messaging, users can send pictures, videos, and can send messages to other users, as well as share the user's location through integrated map features. Facebook also has the commercial account, fans page, you can create your own activities in above. At first, I was thinking of setting up a fans page on Facebook to organize my online campaign, but since Facebook's typography and integrity have been too limited, there is no way to maximize it. And also n my recent discovery also plus research the data, found that fewer people in the younger age use Facebook, and now most of the young people are using Instagram more than Facebook.
Instagram is a social application that offers free online photo and video sharing. It allows users to take photos with a smartphone and then add different filter effects to photos, it mainly using photos instead of text. The software has become very popular in recent years, and for me, I really like to use Instagram much more than Facebook, because of it typesetting, layout, and the entire picture can be created by yourself. So I want to use Instagram as the main place to promote my campaign, but the main reason is base my audience, in my primary research, I also use Instagram inside of function to do my vote for multiple choice, I have already had an actual investigated in this software, know about what kind of ethnic group will be attracted. So I think Instagram is the best way for my audience to attract. And another reason, I suppose Instagram can do a good quality that I want to present the effect, can be very clearly seen and understood, also a comfortable place to advertise.
YouTube mainly is a video-sharing website from the United States that lets users upload, watch and share and comment on videos with the slogan "Broadcast Yourself" which means to show yourself. Initially, I also considered using YouTube to share my main campaign's video , but I found that YouTube is less easy to find, and YouTube can only upload videos, there is no way to upload photos, due to my campaign, not just a single film, I also have the rest of the images to show my audience, it like a small online exhibition, so I gave up using YouTube to show my campaign.