SOME EXISTS

CHANEL Spring/Summer 2015

These are already existing campaign, appear in the high fashion, we can clearly see "Feminism" are entered gently into the realm of high fashion.

On Tuesday 30 September 2014 show in Paris fashion week, Chanel's models strutted down the catwalk brandishing placards demanding women’s rights, in a faux protest that was simultaneously hailed as a breakthrough for a new way of feminism.

“Too strong, too aggressive, isolating, anti-men and unattractive” - Emma Waston

In a world where feminists, according to Watson’s UN speech, having some of the world’s most attractive women declare their support for the cause was welcome, said the feminist campaigner and writer Caroline Criado-Perez.

DIOR Spring/Summer 2017 campaign

-WE SHOULD ALL BE FEMINISTS-

"We should all be feminists" is the arresting line that can be read printed across a t-shirt in the collection. This manifesto-like inscription is the title of an essay published in 2014 by the feminist writer Chimamanda Ngozi Adichie, whose convictions Maria Grazia Chiuri shares. The Artistic Director had such a committed and strong woman in mind when she designed bags and clutches that revisit the House monogram with tradition and modernity.